Summary
SETANTA Sports has slashed its subscription charges in a desperate bid to attract more viewers before the new football season kicks-off.
Bosses could end up scoring an own-goal after stumping up around GBP400million for exclusive coverage of 46 English Premier games, as well as shared rights with ITV for England and FA Cup matches.See the full content of this document
Extract
Setanta Cuts Prices to Win Viewers
The Irish broadcaster has cut its GBP15 m...
See the full content of this document
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