Ipod Kids Forget Price of a Pinta

Summary


BRITISH teenagers are more likely to know the price of an Apple iPod mini than the price of a pint of milk.

Research from financial experts Sesame showed teenagers are a powerful consumer force, but could be storing up trouble due to ignorance about the true cost of life.

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Extract


Ipod Kids Forget Price of a Pinta

The findings reveal an ho...

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